Cookies Policy

Cookies Policy

Last updated:


Élevé Ltd. ("us", "we", or "our") uses cookies on (the "Service"). By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

This policy sets out the cookies that are used on follotewing websites: and

By using the Sites you are accepting and consenting to the terms of this policy (the “Policy”). By using the Sites you are accepting and consenting to the terms of this policy (the “Policy”).

ÉLEVÉ LTD (company number 11063694) (“we”, “us”, “our” and “ÉLEVÉ”) of 105 Great Stone Road, Stretford, Manchester, M16 0HE is the owner and operator of the Sites.

We reserve the right to amend this Policy from time to time. The Policy was most recently updated on 23rd May 2018.

What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

 Cookies can be "persistent" or "session" cookies.

How we use cookies

 When you use and access the Service, we may place a number of cookies files in your web browser.

 We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioral advertising.

 We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

 - Essential cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.

We use the following cookies:

  1. Strictly necessary cookies. These are cookies that are required for the operation of the Sites. They include, for example, cookies that enable you to log into secure areas of the Sites and use a shopping basket.
  2. Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Sites when they are using it. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily.
  3. Functionality cookies. These are used to recognise you when you return to the Sites. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  4. Targeting cookies. These cookies record your visit to the Sites, the pages you have visited and the links you have followed. We will use this information to make the Sites and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

cookie type purpose
Google Analytics This is used to collect information about how visitors use the Sites. The cookies collect information anonymously, including the number of visitors to the Sites, where visitors have come to the Sites from and the pages they have visited. We use this information to compile reports and to help us improve the Sites.
_utma This is used distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.

These cookies work in tandem and are used to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.

Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.

_utmz This cookie stores the traffic source or campaign shows how the user reached the Sites. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics.
Google AdWords

This cookie is used to track visits and orders placed from advertising on Google’s search and display network. This cookie is triggered when a user visits and makes a purchase via Google’s sponsored ads and is triggered on the confirmation page

For further information:

optimizelyEndUserId and optimizelyRedirectData

These cookies test and adapt the ÉLEVÉ Sites to offer an improved customer experience. They store an anonymous ID with other information regarding your current session. We use this information to create, adapt and improve the online customer experience to make your shopping experience better with ÉLEVÉ.

For further information:


These cookies are used to identify the customer journey through different product purchases.

For further information:

Google Tag Manager

These cookies are used to collect information about how visitors use the Sites. The cookies collect information in an anonymous form, including the number of visitors to the Sites, where visitors have come to the Sites from and the pages they visited.

For further information:

ÉLEVÉ: We use session cookies to remember your log-in details, your preferences (e.g. currency choices) and what you've added into the shopping basket. If these are disabled then some of the website functionality will be lost.
FRONTEND This cookie holds your session ID on the server.
CUSTOMER This cookie is an encrypted version of the customer ID within the store.
CUSTOMER_INFO This cookie is an encrypted version of the customer group the customer belongs to.
CUSTOMER_AUTH This cookie tells us if you are currently logged on to the store.
NO_CACHE This cookie indicates if whether the site is allowed to use cache.
WISHLIST This is an encrypted list of products you have added to your wish list.
LAST_CATEGORY This cookie tells us when when you last visited a category.
CATEGORY ID This cookie stores the category ID.
VIEWED_PRODUCT_IDS This cookie tells us the products you have recently viewed.
CATEGORY_INFO This cookie stores the category info on the page, this allows us to display pages more quickly.


Third-party cookies

 In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. 

Like most websites, we use cookies for a variety of purposes in order to improve your online experience, for analytics and for marketing, but specifically we use Cookies on the Website for the following purposes:

  1. Analytical Purposes: We use Cookies to analyze user activity in order to improve the Website. For example, using Cookies we can look at aggregate patterns like the average number of job searches that users perform. We can use such analysis to gain insights about how to improve the functionality and user experience of the Website.
  2. Your Preferences: We use Cookies to store certain user preferences on our Website. For example, we may store the recent searches you have performed in a Cookie so that we can allow you to easily repeat those searches when you return to our Website.
  3. Marketing: We use Cookies from third-party partners such as Google and Facebook for marketing purposes. These Cookies allow us to display ÉLEVÉ Ltd promotional material to you on other sites you visit across the Internet. ÉLEVÉ Ltd may also share information about your behavior on the Site with third parties (including operators of third-party websites and/or social networking sites) in order to show you targeted advertisements and other content that has been customized for you.
  4. Referral Tracking: We use Cookies to associate user activity with the third party website that referred the user to our Website, or to associate user activity that ÉLEVÉ Ltd referred to a third party website. These third party partner websites receive credit for the activity of users they refer to our Website, or give ÉLEVÉ Ltd credit for the activity of users referred to such third party websites. We do not share any personal information or information about individual user activities with these partner entities. However, this does not limit our ability to share your information based on your activity on the site, as outlined in the Privacy Policy.

 What are your choices regarding cookies

 If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

 Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

You may also opt out using this link:

Where can your find more information about cookies

 You can learn more about cookies and the following third-party websites:

If you would like more information on the cookies that we use please write to ÉLEVÉ via email: or in writing at 105 Great Stone Road, Stretford, Manchester, M16 0HE.



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